The Rainmaker’s Dilemma
By Tim Scannell on July 3, 2023
There’s a type of business owner called a Rainmaker.
Are you one?
Ask yourself these 2 questions:
- Do you personally generate 75% or more of the company’s revenue?
- Do you know all your customers by name?
If the answer to both is yes, you’re a Rainmaker.
On the surface, it sounds great, right? But what it creates is called the Rainmaker’s Dilemma.
While a Rainmaker owner can catapult their business to a successful start, they eventually hit a ceiling. Revenue begins to stagnate and business value plateaus.
The Dilemma isn’t due to a lack of expertise or effort, but a lack of time. And companies with Rainmakers are less liquid and less valuable, making it more difficult to get premium offers when it’s time to sell.
So how do you solve this dilemma?
You need to evolve from a Rainmaker – to an Architect. Architects design, implement, and refine a sales process and marketing infrastructure that work without them.
Rather than being consumed with customer service, Architects shift their focus to design an escalation process, train staff, and implement technology that resolves issues and keeps customers.
In short – they’re building processes so that other people can replicate what they do so well.
Because Architects develop businesses that are not dependent on them, they will be twice as likely to receive both a written offer and a premium offer when it’s time to exit.
If you’re in the Rainmaker’s Dilemma, we’ve developed strategies to kickstart the transition to becoming an Architect.
We help you:
- Design marketing funnels that work while you sleep
- Document your sales process
- Hire the right salespeople
- Limit complexity
- Never attend meetings alone
- And create customer testimonials
One of the most common questions I get is, “Tim, can you help me exit my business to financial freedom”? And the answer is yes.
Every day, I help business owners like you step back from their organizations and plan for a future where work is optional and family and passions are a priority again.
Call or e-mail me for a free one hour “Work Optional” meeting to get:
- A clear picture of what your Work Optional life will look like.
- A clear picture of any gaps between where you are today and the future you want…
- And at least three strategies that will help you get there faster – while paying less in taxes.
Call me or click here to set up a free, one hour meeting.
Hightower Advisors, LLC is a SEC registered investment adviser. Securities are offered through Hightower Securities, LLC – Member FINRA/SIPC.
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